Why Jamie Oliver is a total twit

ANOTHER celebrity baby, another picture on Twitter ... as if we hadn't had enough of these blatant self-publicists.

Telly cook Jamie Oliver celebrated the arrival of his fourth child by posting an image of the shrivelled thing on the micro-blogging site, there to be gawped at by all manner of freaks, geeks and weirdos.

Oliver is walking a dubious, well-trodden path, with TV airhead Dannii Minogue using Twitter just recently to display pictures of her new sprog.

Of course, these people know full well that the pictures will be picked up by newspapers and therefore sent around the world on websites.

Poor little Buddy Oliver. Not only has he be saddled with a ridiculous name but he's also had a picture of his bum splashed around the worldwide web.

His dad's life may be a media circus but I really cannot see the point in subjecting a child, let alone a newborn baby, to such intense scrutiny.

Isn't it enough for celebrities to be joyful at the birth of a healthy baby?

Do they really need to bask in the reflected publicity and wallow in some bizarre display of virility?

Give it a few months and Oliver and wife Jools will be complaining, like they all do, about press intrusion. Total twits.