Nestle should feel ashamed of Aero Hulk - Mr Bubbles

Confectionary giant Nestle has launched an offensive new TV ad for its product Aero Bubbles.
It features a naked man--well naked all but for a strategic towel--posing, strutting and burbling about body temperature.

This is an advertisement aimed directly at those women who Nestle obviously believe are so simple minded that they can be lured into buying chocolate by sex.

Any male who--like me--finds himself contemplating why he finds this few seconds of TV time so gratuitously awful will find himself chewing over some familiar arguments.

This ad is sexist and demeaning. It undermines masculine dignity by portraying the male involved--who is model turned actor Jason Lewis--as meat.

These thoughts are familiar because they are exactly the arguments deployed by the feminists of the Seventies and Eighties who so strongly objected to the portrayal of women as what we used to call "sex objects".

Well, a quarter of a century later, I see what you meant sisters.

Back then all red blooded males would respond by suggesting that the feminists lacked a sense of humour. It was all just a bit of fun, wasn't it?

Well, obviously, the Bubbles ad is--at some level--supposed to mock itself.
But to this male it's not so much a belly laugh as stomach churning.

Mr. Lewis, an American, was previously best known for a role in Sex In The City where he was, apparently, called the Absolute Hulk. It can only be a matter of days before he becomes known as the Aero Hulk. And amongst the homosexual community as Bubbles.
I do hope he objects.

I understand, of course, that this is just the most blatant example yet of the inversion of male/female sexual dominance. But Nestle should feel utterly ashamed of itself for indulging in such depths of naked sexism and vulgar titillation.

Meanwhile any air-headed female who is lured by this sleazy piece of work into actually buying the product deserves to put on at least two pounds overnight.

And if this makes me a masculinist--which is a feminist approaching from the opposite direction--then I'm proud of it.