Drinking sinking?
Forget the "Booze Britain" headlines - alcohol consumption in the UK is actually going through its biggest dip in 60 years, according to new research.
The latest edition of the British Beer & Pub Association's annual Statistical Handbook reveals alcohol consumption dropped a full six per cent last year. Beer remains the nation's favourite, accounting for 60 per cent of all on-trade sales.
It's not all bad news, though: JD Wetherspoons has announced a four per cent rise in sales for the financial year ending July. However, most of this came from the 47 new pubs it opened furing that period, bringing its estate up to 775.
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Toby Jugg - A former newspaper reporter, Steve Green now works as a freelance journalist and technical writer. He first joined the Campaign for Real Ale in the mid-1980s and currentlyproduces a regular column for Solihull CAMRA in the Solihull Times, under the pseudonym "Toby Jugg".
Definitely surprising to hear news that drinking is down. You'd think in a flailing economy that it would be the opposite. Maybe people are drinking more but are just staying home to do it and spending less by not going out to the clubs. Seems like a good opportunity for some digital marketing.