Nice guys can finish first

Yay! I don't mind admitting I cheered when Lord Sugar hired mad inventor Tom Pellereau - my favourite from the start - as his business partner.

His success on The Apprentice is proof that nice guys can finish first, and made up for what, until that moment, had been a rather disappointing final.

The interview challenge has produced some memorable moments in the past but there weren't any 'you're not a big fish, you're not even a fish' lines.

I was waiting for Claude to really rip into the arrogance of Jim, who called his own business plan "amazing, brilliant, impactful" but couldn't really describe exactly what it was.

But it never came. He was harder on poor Tom, who looked crestfallen when Claude told him "You don't know anything".

The best we got was Margaret asking Jim to tell her something about himself without using a cliche, to which he replied: "I'm exactly what it says on the tin." Aarggh.

One of the other interviewers asked them all to do an 'elevator pitch'. Hello, we're in Britain, what happened to lifts?

I reckon Jim was dead in the water in the boardroom as soon as he called his potential business partner 'Sugar'. What a Freudian slip for a man used to chatting people up.

And Helen failed because she couldn't tell a joke and came up with a rubbish business plan which involved paying someone to make your dentist appointments. You could just sense Lord Sugar's disappointment, as she was clearly his favourite until then.

I'm just so pleased that the best man won, so well done Tom!