Peter Andre needs to change his PR team

I'm not usually in the habit of promoting other people's blogs, but this one, about Peter Andre's ridiculous demands, is brilliant.

The 3am girls are absolutely right not to give in to the outrageous requests of Peter's people, who are insisting on full copy approval for a puff piece about Costa Coffee.
To suggest they couldn't talk to him or write about anything else but coffee is naive but a sign of the worrying direction in which showbiz PR is going.

We're quite prepared to play the game and give whatever product the celeb is promoting a plug, but they have to play ball too and give us something decent to write about, otherwise it just becomes an advert - and they can pay for that.

We're not prepared to bend over backwards and forget any semblance of journalistic integrity to get interviews with stars, especially ones that aren't really that famous or talented.

It often seems the tightest rules surround Z-list 'celebs' . Those higher up the ladder are more relaxed about their position and don't feel the need to employ bully-boy PRs who make silly demands.

Having met Peter, I know he's a nice bloke, so he should take a good look at his management and consider whether they're really good representatives, or whether he's shooting himself in the foot.