Cowardly Katie Price blows it

Oh Katie, Katie, Katie. Just when I was beginning to - well, warm to you is going too far, but at least see you in a slightly more favourable light - you go and blow it.

You managed to emerge from the last task smiling, having bravely tackled the horrible challenges.

But now you've thrown a childish tantrum and decided to quit the jungle, because the nasty viewers just weren't being fair.

You had a chance to turn public opinion round in I'm A Celebrity. The jungle can do wonders for relaunching careers - remember there was a time when, amazingly, we liked Kerry Katona - but you have to play ball, so it didn't work for David Van Day and Robert Kilroy-Silk last year.

You've failed miserably, Katie, because you couldn't hack it. You've scuttled off to the luxury of your five-star hotel. Let's hope you're not being paid your full exorbitant fee of £350,000 now.