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New TV channel for gamers

By Steve Wollaston on Aug 31, 10 09:37 AM

Ginx TV, a global operator of video gaming channels and producer of the gaming television show Gameface, today announced the launch of a dedicated UK TV channel.

Ginx TV UK will hit the airwaves by the end of November 2010 and is aiming to be fully distributed across Sky and Virgin Media Networks. Ginx TV is looking at both High Definition and Standard Definition distribution.

The announcement was made by Ginx TV CEO Michiel Bakker at Edinburgh Interactive, the games industry's cross business gathering at the Edinburgh Festival, the world's largest arts Festival. Bakker was one of the original founders of MTV Networks Europe in 1987 and was also Chairman of Nickelodeon and Paramount Networks.

Bakker commented: "Launching our channel in the UK, the world's second largest videogaming market, will propel Ginx to the big league. The next step for me is to accelerate the roll-out of fully localised channels in key markets around the globe.

"Video gaming is the only massively mainstream entertainment genre without a dedicated channel. My ambition here, is to do for gaming what MTV did for music. Video Gaming has broken through into mainstream entertainment, yet is thoroughly under-represented on TV. "

Ginx TV recently completed a successful fundraising round.

Authors

Steve Wollaston

Steve Wollaston - Sunday Mercury games reviewer Steve has been writing about video games for donkey's years. In fact he is probably far too old for it now which is why you will see a lot of reviews been done by kids... He has been nominated three times for Regional Games Journalist Of The Year at the Games Media Awards, but never wins. His major love is sports games and rates Sensible World of Soccer circa 90's as the greatest game ever made - closely followed by Championship Manager 2. Skyrim has currently taken over his life.


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