How's your earring?
To my dearest pierced lady and male friends, I have some great news to share with you. Revolutionary, almost. Well, maybe...
Do you ever find yourself unable to wear your favourite pair of sparkly, dangly, heavy stud earrings because the back simply falls off and leaves you running the risk of losing them?
Now, I am speaking from experience here, as I have a gorgeous pair of earrings that regularly ended up on the pavement due to useless backs, and as my favourite pair, let me tell you, this is rather frustrating.
Well, this could be a thing of the past. And it's all thanks, yet again, to a Birmingham resident. Naturally.
Let me introduce you to ALOXIA.
Aloxia is a groundbreaking earring back that is completely secure and will stop stud earrings falling out and becoming lost.
The patent pending product uses a simple 'slide on, squeeze to release' grip mechanism that has been proven to secure the earring far more effectively than traditional backs.
Genius huh? In theory - I will of course be testing this out as soon as I get my hands on them.
The company will be launching officially this Sunday at the prestigious Spring Fair (Stand 20 PO1) at the NEC, and has already attracted interest from several high street retailers plus a possible deal with a major television shopping channel. So it must be pretty good, right?
The products are currently available on their website: www.aloxia.com and come in packs of two pairs in both a gold and silver finish.
It looks like my spangly sparkly diamante earrings will regain their life once more. I'm off to order some...
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Authors
Sarah Morris - the Sunday Mercury's resident fashionista: pulls no punches when it comes to style.
