Move over Beyonce!

Yes apparently the breasts of Britain are growing (male and female apparently - 'Moob' removing operations apparently rose by 7% in 2010!). But why are they growing?
It's been said that women's body shapes have altered due to changes in diet and lifestyle... OK, let's not beat about the bush here shall we? Basically our jobs are more sedentary, we're eating less healthily, we're drinking more and we're not finding the time to get out and do a bit more exercise. We're getting fatter. That's certainly the reason I've gradually become less 'flat' in the chest department over the last two years. But there could be another reason... go on, guess.
Yes, that's right, we're all turning into Jordan and getting breast enlargements... Or to re-phrase that in a much more appropriate way (not sure I for one am planning on imitating Jordan at any point in the near future): we've all got curve envy of the beautifully voluptuous Christina Hendricks, and on realising that the only way to achieve that amazing Breast-to-waist-hip ratio is to go fake, we're opting to go under the knife. Ouch.

At this point, not to scare anyone, but I will just remind you that surgery is never without risks and you should make sure, if you are considering surgery, that you find out all the facts first - check the BAAPS website (British Association of Aesthetic Plastic Surgeons) for more info.

So whilst Beyonce and I (through no choice of my own) are still flying the flag for all things 'booty', the rest of the British Isles is apparently packing theirs up into a pair of Spanx and shimmying in their new super-sized bras. Good news for lads mags! And all praise to Bravissimo for realising the needs of these larger breasted ladies and creating some beautiful ranges of lingerie, as opposed to the ugly, thick, sack-like contructions that we were once used to.