Tesco: Styling the nation? Or designs on your life!

By Sarah Morris on Apr 26, 10 01:21 PM in Style

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There was once a time when Tesco could often be associated, loosely, and generally by silly teenagers, with a somewhat promiscuous female. It was cheap, and its opening hours far exceeded general opening hours of most shops.... OK, the phrase was 'Tesco Legs: cheap, and always open'.
But oh how things have changed.

Once known for being just another supermarket selling groceries at a fairly cheap price, fast forward a few years and you have electrical goods, home-wares, car insurance, a mobile phone network, dental and health plans, home insurance, and many more. That's not to mention a very successful clothing line, of which I for one am slightly partial to purchasing from time to time; supermarket 'chic' is not what it used to be many years ago, when all you could find would be a few pairs of super-sized thermal granny pants, drab nylon nightdresses and the essential multi-pack of cotton socks.

Nope, nowadays, alongside the slightly more up-to-date basics, you'll find some of the latest, yet very wearable and affordable fashions for men, women and children. They even do accessories and shoes (ooooooh! I hear you all cry, as if you hadn't all purchased the same little vest and handbag as me last week...).
Tesco, it would seem, is in a mission to style the nation... and they appear so far to be succeeding.
Having reported huge profits again this year, can there be no stopping this ever expanding super-hyper-one-stop-shop-for-everything-you'll-ever-need-in-life-market? Apparently not.

Not content with knowing that they own a massive amount of our consumer spend, personal details (insurance policies!), wardrobe and home styles already, apparently they are now setting about building homes as well. And I don't mean the odd house here and there, I mean entire Tesco 'villages'. To quote a rather old fashioned saying of my mother here.... Crikey!

Now, not that I'm against a company become, and capitalising on their quite frankly HUMUNGOUS success, I'm not sure how I feel about that. And neither, from what I can tell are some of their critics (according to citywire.co.uk, where you can read their report about it here).
Somehow I don't think that will have any effect whatsoever on their plans, which include an alleged four mini villages. To quote many an old classic cartoon strip character.... Yikes!

None so far in Birmingham though, thankfully. Although it does make you wonder.... Birmingham, sponsored by Tesco? - and I bet they like the sound of that!

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